Mark Baker, Head of Risk and Assurance at Pentland Brands talks to Professor Mike Bourne about the diversity of industries and academics involved in the Business Performance Roundtable – all exploring performance measurements and how to make improvements. Mark highlights a key issue found within his own research – that performance based on feedback is sometimes inefficient. The development of sophisticated feedforward controls enables a view of how controls can be improved.
David Howie explains the importance of the Rolls-Royce brand as a key asset to open up new markets as well as to enable close working with existing key accounts. Rolls-Royce’s business model is based around strong investment in collaborative Research and Development – engaging with key customers in this way helps to build assured and trusted products fit for the future, resulting in full order books.
Owain Davies, Head of Digital Service Development, highlights that GPs spend two-thirds of their time with people who don’t actually need a GP; for example, they could just as effectively be seen by a nurse or have a social care issue. NHS Direct are now empowering people, via various digital channels, to be able to access helpful information and a direct route through to the lowest cost, but appropriate point of care.
Dr Emma Parry, Director, International Executive Doctorate (DBA) and Reader in Human Resource Management chairs this enlightening webcast, featuring Hugo Marynissen, DBA Researcher 2009-2013 and panel advisor David Denyer, Professor of Organizational Change.
With a research topic entitled ‘The relationship between risk communication and risk perception’, Hugo explains how the Cranfield DBA programme has enabled a transformation from his own perspective, and David contributes from a faculty support perspective.
Julie Stobart explains how Eversheds noticed an appetite amongst its clients for change with regards to some of the traditional approaches taken within the legal industry and responded by commissioning some independent research in 2008 and again in 2010. She highlights how the recession caused the perfect storm – moving what would have taken 10 years to move in normal market conditions and resulting in the client now taking centre stage. Changes are now being driven through the industry according to what the client needs, rather than law firms dictating the services they provide.
Customers have changed how they buy and they value a great sales experience. Matt Kiel talks about how CEB wanted to identify what type of person could deliver that great sales experience. Their recent research has identified different behaviour types and five core approaches of sales people: 1. The Hard Worker 2. The Challenger 3. The Relationship-Builder 4. The Lone Wolf 5. The Problem Solver — as the title suggests, it was found that the Challenger approach wins when it comes to performance.
Ralph Baillie, Key Account Capability Leader at MSD Animal Health, talks about the difference between having a ‘customer focus’ and building true customer centricity in a B2B environment. With the support of Cranfield, MSD Animal Health have embarked on a journey of co-creation with their Key Accounts, gathering and sharing insights in order to create and plan a series of projects which add value to the customer. This new model has eliminated the need for pricing and rebate arguments.
Our next Doctoral Open Day is being held in the Cranfield Management Research Institute on Friday 14th February 2014, and gives people the opportunity to meet face-to-face and find out more about both of our doctoral programmes:
The Cranfield PhD Programme
- Our world-class PhD programme offers the highest level of supervisory support. This begins as soon as you prepare your initial research proposal and continues throughout the programme. A team of faculty experts will offer you sound advice on your research issue from various different perspectives throughout your studies.
- The structure of our programme – with comprehensive research training during the first year followed by regular progress reviews in successive years – is designed to help you make efficient progress towards timely completion.
- Our excellent completion rates; 90% of our full-time students complete their PhDs within four years.
- HEFCE’s definition of the Cranfield PhD in the recent Research Assessment Exercise – world-leading in terms of its resourcing and quality assurance.
- The possibility of studying part-time – as well as full-time – an option not provided by many other leading international business schools. Our six year part-time programme has distinct advantages for students who wish to continue working whilst studying for their PhD.
The Cranfield International Executive Doctorate (DBA)
- Our world-class, AMBA accredited programme offers the highest level of supervisory support which starts from the initial preparation of your research proposal and continues throughout, as well as beyond the programme. A supervisory team of faculty experts will offer you sound advice on your business issue from various different perspectives throughout your research studies.
- The unique structure of our programme, starting with comprehensive research training during the first year, provides your organisation with major benefits from your first research project right from the start, not just when you finish.
- Cranfield School of Management has been complimented by current Executive Doctorate students for its responsiveness to emails or telephone calls requesting information. This is due to the dedicated Exec Doc support team that is immediately on hand to help – whether you are on campus or anywhere else in the world.
- In the recent Research Assessment Exercise, HEFCE referred to the resourcing and quality assurance of the Cranfield Executive Doctorate as one of the world-leading aspects of Cranfield School of Management.
Get the ball rolling for your career progression - come and see us on Friday 14th February 2014
Embarking on a doctoral programme is a big, sometimes life-changing decision which, whilst demanding, can also be fun! To find out more about Cranfield’s doctoral programmes; the full-time PhD, the part-time PhD and the International Executive Doctorate (DBA), we encourage you to attend our Open Day. An important feature of the day is to discuss your particular research interests with our internationally renowned faculty and current students over lunch.
To register for the Doctoral Open Day please register online. You are asked to indicate your research interests on the form which will be used to identify relevant faculty who will be invited to join you for lunch.
Closing date for February Open Day registrations: 7th February 2014.
“Cranfield exceeded my expectations by providing world-class research education and a structured programme that offers both challenge and support – a thoroughly professional organisation with the needs of students, educators and businesses clearly in its sights.”
Dr Robert Galavan, PhD alumnus
Full-time PhD candidates seeking full or partial funding from the School for a 2014 registration, please refer to this web page.
We look forward to meeting you!
P.S. Please do share this blog post with potentially interested friends and colleagues.
On Friday 11th October 2013, Gary Cundill was recognised for his contribution to the 2012-2016 DBA Cohort through presentation of the Alan Harrison Award by Prof David Denyer, Director of Research.
Congratulations Gary – keep up the good work!
(Image courtesy of Alison Wilkerson)